What should I know about heading and body copy fonts? It’s what you want your readers to see before they get into the rest of the content, so they know what that content is about. In a font pair where one font is more prominent than the other, people will be guided to look at the heading font first. Visual hierarchy is achieved through fonts, colors, images, sizing, and more. Visual hierarchy is the arrangement of content to communicate information - it directs viewers to the most important information first, and then guides them through the rest of the content with visual cues.
Or, your logo may be a mark on monogram that doesn’t include a font to work with.īy having a strategically chosen pair of fonts that work well together, you’ll be better able to achieve interest, readability, balance, visual hierarchy, and contrast in your branding.
But sometimes the font used in your logo only has one weight, is custom, or doesn’t work well as heading or body copy. You may be thinking, can’t I just use the font or fonts in my logo as my “main” font? Sometimes, yes. This pairing provides go-to fonts to use for both heading copy (on website pages, business cards, brochures, invitations, posters, and more) and body copy, which makes up the bulk of the content you’ll write. So how do you choose fonts for your business? How do you find fonts that can communicate what you’re all about? What is a font pair?Ī font pair is a set of two complementary fonts that give you options when it comes to designing branded assets. And fonts are even more powerful when used in opposition and support of each other, especially ones that provide contrast. A tech company may steer clear of script fonts as they can be hard to read online and may not fit the culture or mission of the company.Įach font delivers a different feeling, personality, and visual impact. You want to choose font combinations that visually represents your brand and your values.įor example, if you’re a financial services company, it wouldn’t be appropriate to choose a decorative font because it suggests artsiness and creativity instead of security and trust. Each piece has to complement the other, and the overall look has to represent your personal style.
Combining fonts is like shopping for new clothes.
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